Ads and Brochures for Download
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IB&M Poster Campaign for HSBC     

Building Brooklyn's Bridge
Like its designer, its builders, and its city, the Brooklyn Bridge perseveres, inspires, and enthrals.

The history of its completion is a classic American story: a successful, self-made immigrant father. The son, following in his footsteps and picking up the fallen torch. And the son's wife, rising to the occasion at a time when women rarely got the chance – it was she who saw to it that the bridge that had been designed was the bridge that was finally built.

Like the exposed workings of the steam locomotives that delivered its materials, and, in fact, like most of the engineering triumphs of the nineteenth century, the bridge depends upon a visible technology that is easily appreciated by a layman.

An aesthetic balance of elemental physical processes – tension on cables, compression on towers – it allows for the most basic form of travel: walking.

Its Gothic stone arches provide all travellers a suitably grand entrance to a deserving city.

Being a work in itself – a functional metropolitan sculpture – it inspires art: paintings, poems, plays, movies. And photographers: it's said that you can't take a bad picture of the bridge.

You couldn't buy the bridge today – casual sales pitches notwithstanding - because they just don't make them like that anymore.

They didn't make them like that then. Except once, of course, when a bridge six times stronger than it had to be proved strong enough to unite the then-separate cities of Brooklyn and New York.

From West to East - HSBC
Last year, companies throughout the world lived up to their reputation as multinationals: they initiated or significantly increased their presence in Asia.

If you're considering doing the same in 2002, join us as we explore the potential of an economic region that comprrises one quarter of the Earth's surface – and almost one third of its population...

It's a promising market. After all, two billion people can't be wrong.

A Day on the Frontline - Friends Provident
As Lisa Whittle walks to Friends Provident's newest office she passes Heartlands Healing and Equinox Astrology, turns the corner at the National Federation of Spiritual Healers and sits at a candlelit table beneath a poster that reads, 'Holistic Financial Planning – A Refreshing Change.'

Lisa, the company's newest financial advisor switches on her laptop and begins to check her email....

Looking After the Bottom Line - English China Clays
The marble from English China Clay's quarries has wide-ranging applications: for over one hundred years, it's covered the White House.

Today it covers most children less than 18 months old, thanks to FilmLink, a new carbonate additive that allows high-volume production of the cloth-like breathable films used in the latest generation of disposable diapers.

FilmLink is one of several new products developed by ECC's materials engineers – researchers and marketers who are changing the way we do business. And the business we do.

Super-calcu-futuristic-manyyearsagocious
Back in 1958, when this IBM 704 was installed in Building 5 in Bethpage, it was praised for its ability to process data in millionths of a second.

But to paraphrase Senator Everett Dirksen – a millionth of a second here, a millionth there, pretty soon you're talking about real time.

Achieving real-time results for increasingly complex problems is just one of the many challenges driving advances in today's supercomputers. AMPS is one of them, and we're designing it. See the story on page 15.

I.T.'s All in the Name

This 1500-word article, commissioned by Luxembourg-based Cargolux Airlines, was translated into Mandarin and ran in both languages in international trade periodicals including Transportation for China (pictured at left).

A key part of the company's program of expansion into China, the final piece was based on face-to-face interviews with the company's CEO and other headquarters' personnel and the airline's Hong Kong staff.