About Fiat Lux Writing and Consulting
A few well chosen words, and it all becomes clear.
Though we had just moved there from a snow-packed New York winter (13 snowstorms - one on the day we moved), we already knew a couple of things. We knew that Lux is a convenient shorthand for the Grand Duchy itself. And that Fiat - in addition to being a kind of car made in Italy, where some of our grandparents were made - also meant 'a done thing.' More or less. Like 'executive fiat.'
But what we were most sure of, and the principal reason for the name, was that we words were - are - important to us. The Latin words Fiat lux are recorded in Genesis as the first ever spoken:
A few well chosen words, and it all becomes clear.
In the long grey winter of 1994, when we first decided to form a company that would make use of our public relations experience in finance and aerospace . . . our ad writing and marketing backgrounds . . . and our writing and production nitpickiness, we took a good hard look at ourselves. Ourselves, we found, were in Luxembourg. It happens.
And God said, "Let there be light!" And there was light.
Fiat Lux Writing and Consulting Limited
Award-Winning FTSE- and Fortune-100 Experience
a few well chosen words and it all becomes clear™
A UK-Registered Company
+44 (0)20 7359 6889
http://www.fiatluxltd.com
mail@fiatluxltd.com
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